Ulster Tourism opted for a special promo by NY Observer magazine for their “Winter Weekend Escapes & Getaways” feature in 2010. The special half-price buy included a full page color ad plus a small editorial block to promote the destination. CRSR designed a special ad for this promotion and arranged the media buy as well. The ad design features three enticing images which portray the some of the best of Ulster’s winter offerings – skiing, ice skating at Mohonk Mountain and enjoying a spa pampering at the end of your day. These images coupled with engaging copy brought real results for the County tourism office.