This video was created in iMovie using still photos to promote the location in Mexico for the 2022 local United Way Campaign giveaway. The giveaway is used as an incentive for donors. Donor receive 2 chances for every new donation dollar that they pledge, either through workplace campaigns or direct donations. Donors must be either new donors, or increase their annual pledge to participate. The winner is chosen at random, and they receive a vacation in Riviera Maya for 4.

Video was used on website, for social media posts, and e-mail marketing.

Project included:

  • sourcing enticing photos of Riviera Maya
  • writing script for narration
  • editing photos to fit narration and adding graphics
  • layering appropriate music into composition
  • providing voice over for narrative to final video

See live project

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